Holmdel, N.J. — VoIP provider Vonage has named former Cingular Wireless executive Marc Lefar as CEO.
Vonage founder and interim CEO Jeffrey Citron will serve as non-executive chairman of the board and as a consultant on long-term strategy, the company said.
Prior to joining Vonage, Lefar served as chief marketing officer for Cingular Wireless and founded the consulting firm Marketing Insights.
“I believe there is no better person than Marc to lead Vonage at this time,” Citron said in a statement announcing the hire. “He possesses a wealth of telecom experience and a strong mix of strategy, finance and operating skills. His marketing expertise is second to none.”
Lefar said that Vonage would “continue to improve the customer experience from end to end. A friendly user experience combined with meaningful, intuitive features will accelerate growth and improve loyalty.”