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Video Game Sales Down 29% In July

Port Washington, N.Y. – Video games took a hit in July, according to The NPD Group, dropping for the fifth consecutive month.

Video game dollar sales for July were $848.9 million, NPD said, down 29 percent from the year-ago period. Hardware sales were down 37 percent, with software down 26 percent and accessories down 12 percent.

Anita Frazier, industry analyst for NPD, said, “While year-to-date results are weak, there are some big titles set to be released over the next several months, including Madden this month, which should help spur sales. The worst comps should be behind us, and looking beyond August we have The Beatles: Rock Band; Halo 3: ODST; and, of course, Call of Duty: Modern Warfare 2 to look forward to.”

The top-selling hardware unit was the Nintendo DS, with 538,900 units sold; the second runner-up was the Wii, with 252,500 sold.