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Toshiba America Names President

Toshiba America Consumer Products (TACP) used its 2003 dealer show here to introduce its new president Yoshihiro Matsumoto.

Matsumoto, who was promoted from TACP sales and marketing senior VP, has replaced Toru Uchiike, who is returning to Japan for a new assignment with the company. (See stories on Toshiba’s new lineup on pgs. 4 and 24.)

Matsumoto said his arrival coincides with a company reorganization effort, which has recently put a number of executives in new posts.

As previously reported, Gerald Satoren was recently promoted to group sales VP, overseeing three distribution divisions including field sales, national accounts and strategic field account sales teams (distributors).

Jim Donahue was recently appointed field sales VP and Chris Larson was named national accounts VP. The company is still in the hiring process for the strategic field account sales teams VP.

“The reorganization allows us to remain focused and committed to bringing to market the most advanced digital entertainment products,” Matsumoto said.

He added that the new structure would enable the company’s sales volume to grow, while maintaining critical support.

Also seeing changes were Toshiba’s marketing and planning group, where Toshihiro Ikeda was promoted to TV marketing and planning group VP, overseeing all television products. Reporting to him is Jun Nishioka, product planning director.

Yoshi Uchiyama assumes Ikeda’s former position as Digital A/V Group VP, while continuing duties in strategic business development.

New additions to the Digital A/V Group team include Stokely Marco, product planning DVD/VCR portable digital products director, and Louis Masses, business development senior manager.

Matsumoto said Toshiba will continue to build its brand this year by maintaining its level of service and support, while performing “strong advertising and public relations” campaigns, running promotions, and providing in-store sales training programs.