Concord, Mass. - TomTom is rolling out a free lifetime roadside assistance program to purchasers of its Start, Via and Go Live PNDs.
Because consumers expect TomTom PNDs to "help get them safely and quickly to their destination," said sales VP Damian Woodward, "it is a natural extension for TomTom to be there for them in case of a roadside emergency as well."
The program is available now with the Start PNDs and will be rolled out to the Via and Go Live PNDs in the coming months
TomTom defines a lifetime as "the earlier of the useful life of the Start navigation device (four years) or until TomTom's provider no longer provides the TomTom Roadside Assistance Service."
The basic service includes dispatched roadside assistance anywhere in the U.S., emergency-services dispatching, repair facility referral and 20 percent off the first tow up to $25. The service also refers users to a nearby repair facility and includes discounts at stores around the country.