T-Mobile Steps Up Entry-Level Smartphone Push

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Bellevue, Wash. - Cellular carriers continue to roll out new smartphones targeted to first-time smartphone buyers.

The latest entries are from T-Mobile, which will bring the LG-made MyTouch and MyTouchQ to its MyTouch series of exclusive smartphones. Both will be available in time for the holidays at an unannounced price, the carrier said. Both operate in the carriers' 4G HSPA+ network and will join two current 4G MyTouch models.

The new MyTouch features a 3.8-inch touchscreen with virtual keyboard and Swype text-entry technology, while the MyTouch Q features 3.5-inch touchscreen and physical slide-out QWERTY keyboard.

Because first-timers are interested in ease-of-use, the carrier said, the phones incorporate a setup Wizard for email and social-network integration; a tips widget that explains device features and includes instructional videos; and a Genius button, which lets users issue voice commands to call, text or search the web.

Both devices feature Android2.3 (Gingerbread) OS, 1GHz Qualcomm processor, 5-megapixel camera, 720p HD video recorder, and front-facing camera for use with T-Mobile Video Chat powered by Qik. They also have built-in entertainment services such as T-Mobile TV in Mobile HD, Netflix and YouTube.

The MyTouch will be available in black or white, and the MyTouch Q will be available in gray or violet.

In midyear, T-Mobile built up its selection of entry-level Android smartphones with the $79.99 Samsung Exhibit 4G with the 21Mbps versions of the carrier's HSPA+ 4G technology. It joined the $99 Sidekick 4G as the carrier's first 4G phones at less than $100.

At the same time, the carrier launched the $69.99 3G Samsung Gravity Smart in red and blue and at $29.99 for a gray version available only on T-Mobile's website.

Late last year, T-Mobile launched four Android phones priced from $9.99 to $99.99.


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