Pembroke Pines, Fla. - Systemax has opened its 25th CompUSA store.
The latest addition, located here near Fort Lauderdale, is the first CompUSA store to be built to the company's new Retail 2.0 spec. The interactive platform links product displays to dedicated Web pages, allowing shoppers to glean detailed product information from dedicated computer terminals. Three other Florida stores, in Miami-Dadeland, Plantation and North Lake, were previously converted to Retail 2.0, and Systemax plans to retrofit the remaining 12 Florida locations by years' end.
"Our opening of the new Pembroke Pines location is a reflection of overwhelming demand from our Floridian customers," said Gilbert Fiorentino, chief executive of Systemax's technology products group. "The Pembroke Pines outlet is the first CompUSA store to be Retail 2.0-enabled from day one, in the spirit of providing more South Florida computer and electronics shoppers with an in-store experience not available anywhere else, with unbeatable prices to boot."