New York – Sports Authority will begin carrying Nintendo’s Wii gaming
systems, including Wii Fit Plus and assorted titles and accessories, this
Thursday at 102 stores.
The retailer’s remaining 453 stores will receive the
gaming platform this spring.
The sporting goods chain is presenting Wii within an interactive
“experience” area staffed by branded fitness trainers, the companies said. Sports
Authority president David Campisi described the partnership as “the
intersection of fitness and interactive gaming,” while Cammie Dunaway, Nintendo
of America’s marketing executive VP, said the deal gives fitness fans “a
convenient location to find fitness-related Nintendo products.”
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