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SpeakerCraft Joins PRO Group

Riverside, Calif. – Custom-install supplier

SpeakerCraft

has joined the Progressive
Retailers Organization (

PRO Group

),
bringing to three the number of custom suppliers in the group.

PRO was attracted in part to SpeakerCraft’s position as a
supplier of a broad array of custom speakers and electronics as well as the
planned

Nirv

multi-room-A/V system, said PRO executive director David Workman.

Nirv will distribute multiple 1080p video streams and multiple
stereo music streams simultaneously to up to 256 zones over category cable. The
network is compliant with Blu-ray’s HDCP copy-control technology.

 “We were first intrigued
by the quality and innovation of the product line, but it goes beyond that,”
Workman added. SpeakerCraft’s “fresh perspective and willingness to help our
members market custom as a category makes them more than just another
supplier,” he said.

Jeremy Burkhardt, SpeakerCraft
president, concurred saying, “This is an important alliance for both
organizations. We bring a unique perspective to the partnership having focused
solely on the custom market for the past 30 years. Combining this experience
and knowledge with the retail power of the PRO Group will create an incredible
market force. We are looking forward to this relationship and helping the
individual members advance their position in the custom market.”

SpeakerCraft, based
here, began in 1976 as an in-wall speaker designer and OEM and later introduced
it own line of architectural speakers.

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