Sony Unveils First Home 3D SXRD Projector

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— Fresh from a world premiere at the recent IFA conference in Berlin, Sony’s first ES series 3D home projector will be unveiled at this week’s CEDIA Expo.

Like Sony’s Bravia 3DTV line, the model VPL-VW90ES 3-chip SXRD projector uses active-shutter glasses technology to produce 3D images.

The unit is slated to ship in the U.S. in November at a $10,000 anticipated street retail, and will be distributed only through authorized ES dealers in the Sony Retailer Network.

The projector produces projected FullHD 1080p 3D images using its Advanced Iris 3 technology that enables a 150,000:1 dynamic contrast ratio. They system is said to produce “true depth of color and brightness.”

Brightness is listed at 1,000 ANSI lumens.

The VPL-VW90ES employs an upgraded SXRD 240Hz panel that minimizes image distortion (“crosstalk”), Sony said.

The retail price includes two pair of Active 3D (Sony’s active-shutter 3D glasses) and a 3D transmitter.

The projector will also display highquality 2D video images and will be able to simulate 3D images from 2D material.

“The launch of our first 3D home projector marks the latest step in Sony realizing its 3D World vision,” said Tak Nakane, Sony Professional product manager. “From capturing images in 3D, through to the production and delivery stages, Sony is uniquely placed to deliver an incredible 3D viewer experience both at home and in the cinema. The projector also opens up another dimension for gamers too. People will be able to play a rapidly increasing number of 3D titles such as Gran Turismo 5, and Wip3out in crystal-clear high definition, something we believe is going to appeal hugely to the gaming community.”

The projector, which puts out a low fan noise of just 22db, can be customized to meet a wide range of room conditions and viewing material and is said to be simple to setup.

As Sony’s first ES front projector, the VPL-VW90ES will come with a five-year warranty.


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