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Sony To Show 3D Personal Viewer, SXRD Projectors At CEDIA Expo


Sony (booth 1803) is using CEDIA
Expo 2011 here this week to unveil several new
high-end ES-series products that are said to achieve
new performance excellence levels for the custom and
A/V specialty markets.

Among the products slated to make their debut is
something Sony is calling a Personal 3D Viewer — a
head-mounted HD/3DTV personal display, which was
given a sneak preview at International CES; recently
announced SXRD 3D front projectors; and recently
shipped high-end Bravia LED LCD TVs with some of
the industry’s highest refresh rates for smooth fast images
and improved 3D quality.

The company is also showing new ES-series A/V
receivers that maximize the presentation quality of Internet
streaming content.

The HMZ-T1 3D/HDTV viewer is said to have a
unique form factor that presents a virtual theater experience
allowing users to be fully immersed in the action.

To the viewer, the image appears to be displayed on
a 150-inch screen, Sony said. It uses miniature 720p
OLED screens developed by Sony that reportedly support
a high contrast ratio and fast refresh rates, and is
“capable of enhanced 3D” presentations.

Sony said the viewer produces “a more natural 3D
video experience that is completely free of crosstalk
since each eye has its own display.”

The viewer is equally capable with 2D and 3D material
and is said to be ideal for video game play as well
as movie watching.

The HMZ-T1 head-mount display delivers a virtual
surround-sound experience, using Sony’s proprietary
signal-processing technology to power the integrated
headphones with a simulated 5.1-channel experience.

The personal 3D viewer will ship to retail in October
at a price to be announced.

The company is also showing its full lineup of
SXRD-based front projectors, the recently introduced
VPL-HW30AES “affordably priced” 3D projector carrying
a $3,700 suggested retail, and the midline VPLVW95ES
home-theater front projectors, which made
their world debut last week at IFA in Berlin.

In LED LCD TV, Sony is showing its 65-inch XBR-
65HX929 flagship Bravia television. It uses Sony’s Intelligent
Peak full-array backlighting system with local
dimming for deeper blacks and improved brightness
in lighter scenes, as well as improved onscreen contrast
bolstered by Sony’s OptiContrast panel, which
elevates the picture to the front surface of the TV and
creates a dark background for a high-contrast picture
even in well-lit rooms.

The set includes a rear IR input and a two-way
RS232c connection.

Sony will also show its Internet television, model
NSX-GT1, powered by Google TV. The set is firmware
upgradable for the addition of apps and features, including
new enhancements slated for demonstration
at the Sony booth.

“We come to CEDIA to reinforce our commitment
to being the leading provider of quality entertainment
solutions for the high-end, custom-install channel,”
said Mike Abary, senior VP of Sony Electronics’ home
fivision. “Sony’s Elevated Standard (also known as
ES) line epitomizes innovation, quality and style, but
also is an indicator of our leading home entertainment
lineup and value proposition that no other company
can match.”

For audio, Sony is showing a pair of new A/V receivers
in its ES lineup that feature an activity-based
user interface, including an easy setup wizard with fully
automated settings.

Both the AVR-5700ES and AVR-3700ES A/V receivers
incorporate Faroujda 1800p video up-scaling
and a variety of networking options, including built-in
apps for both iOS and Android devices.

Both ES receivers are the first to offer a full range of
Bravia Internet services, including streaming video from
Netflix, YouTube, Vudu and other content providers.

The AVR-5700ES supports a variety of audio codecs,
including DTS Neo X, and offers speaker-relocation
capability along with DLNA service compliance.

Both additions to the ES receiver line are slated to
ship in October and are compatible with a full range of
system integrators, including the latest AMX and Control4
discover beacons.

In other categories, Sony will show the SA-NS500
Wi-Fi network speaker, which is billed as a part of the
company’s HomeShare line of networked and multiroom
audio products.

The concept enables synchronizing music in other
rooms by adding multiple HomeShare speakers and
using PartyStreaming playback. It is also compatible
with special universal remote control apps available on
iPhone/iPod Touch and Android phone devices. The
battery-powered, SA-NS500 networked audio speaker
is said to be fully wireless and adds Apple AirPlay
compatibility for the first time.

Sony will also show its SS-AR1 high-performance
loudspeaker, which was said to have been “honed
through decades of research and development in the
high-end audio space.”

The speaker is made with Hokkaido maple, harvested
from Japan’s northern island in November, when
the grain is said to be tightest. It also features baffle
boards laminated to a thickness of 50mm and side
panels of select Finnish birch, Sony said.