Indianapolis – Sim2 (booth 5241) travels to CEDIA Expo this week
to take the wraps off of a range of high-performance projectors for the custom-installation
market, including a new spin on 3D.
The company plans to show all 15 products introduced in 2011 to
symbolize its 15th anniversary celebration this year, which
coincidentally coincides with the 150th anniversary of modern Italy,
the company’s mother country.
Highlighting the assortment will be Sim2’s Nero single-chip DLP projector
platform, including a 3D projector, which “sets a new reference standard,”
according to Alberto Fabiano, Sim2 USA executive VP.
The 3D version of Nero projector line uses much of the same high-quality
optics and electronics as its ultra-high performing 3-chip Lumis 3D Solo cousin
but in a lower-priced compact unit.
The Nero single-chip projector class offers installers a choice
of three lenses (T1, T2 and T3) providing a total throw ratio of 1.37-3.9:1 for
The lenses are part of Sim2’s Unified Throw Ratio concept, which
makes specifying and upgrading within the Sim2 line very easy, the company
To aid calibration, Sim2’s Live Colors Calibration 2.0 software
allows adjustment of primary, secondary, and white-point color coordinates in
both 2D and 3D, enabling experts to accurately calibrate the final image
on-screen via a user-friendly PC-based interface.
Nero is described as the platform for a line of premium single-chip
FullHD 1080p/120Hz DLP projectors that includes the Nero 3D-1, Nero 3D-2, Nero
3D-HighBrightness and Nero 235. The assortment will offer consumers four
different feature sets, depending on the model, including 3D, high brightness,
high contrast and a 2.35:1 aspect ratio.
Suggested retail for models in the series starts at $19,990.
A highly styled projector cabinet ships with all the models in an
appropriately named Nero Black color.
Alberto Fabiano, Sim2 USA executive VP, said that unlike some
competitors that are electing to drive prices and performance lower to attract
a broader market segment, Sim2 will stick to its guns by making products that
appeal to affluent customers “who don’t really care how much the product
costs,” he said.
Sim2 is looking to carefully expand its dealer base by adding
only those accounts that “are able to support the brand in the appropriate
“We look forward to CEDIA with great excitement, as we celebrate
our 15th Anniversary and Italian pride, showcasing a stunning array of new
technologies,” Fabiano said. “For 2011, we will not only deliver 15 new models
— but we set reference points for each of the new platforms we’re introducing.
While the market continually downgrades, often building to a price to survive
in this difficult economy — we stay true to our high-performance, reference
standard roots. Our in-house R&D team continually boasts industry firsts,
and CEDIA 2011 will certainly not disappoint.”
Among other products on display will be the company’s Lumus 3D
Duo, a popular projector that was first showed last year based on a dual
projector system. It uses Infitec (passive) 3D glasses technology, and is said
to produce less cross talk and other 3D artifacts while presenting what Sim2
calls “one of the best looking 3D solutions, anywhere.”
The aforementioned Lumus 3D Solo offers a single DLP projector configuration
in contrast to more costly double-stacked offerings like the Lumus 3D Duo. It
said to produce triple-chip 1080 DLP resolution results and is based on
active-shutter 3D glasses technology from Xpand with Triple Flash 3D technology
implemented by Sim2 and Texas Instruments.
The company will also show its Mico 150 projector based on LED
lighting technology. The system is said to provide longer lamp life, a large
color range, lower power consumption and instant power on and off operation.