Las Vegas - University of Warwick spinout company GoHDR and home-theater display manufacturer
will use the 2012 NAB Show here this month to showcase new high-dynamic range (HDR) video technology using content produced by GoHDR and a SIM2's HDR47E 47-inch professional LCD monitor, developed several years ago with Dolby Labs.
GoHDR will present the world premiere of the HDR video content, screened on the 47-inch HDR-capable SIM2 display.
The technology is said to produce images with exceptional lighting detail. GoHDR has developed compression technology that will enable the huge data streams produced by HDR video cameras to be displayed on a TV screen.
"We are proud to be part of goHDR's new video technology showcase in Las Vegas. Our HDR47E monitor is a technological tour-de-force developed by SIM2 engineers to make full use of the real-life dynamic range of HDR images," said Alberto Fabiano SIM2 USA executive VP. "The GoHDR presentation will be, yet again, another opportunity to show the world SIM2's technology leadership: an experience that streams down to our entire line of precision products hand-made in Italy."
Alan Chalmers, professor of Visualization at WMG, University of Warwick and innovation director at GoHDR, said: "High Dynamic Range video is the next big step in TV imaging -- similar to the change from black and white to color TV. For the first time, viewers will be able to see scenes on TV just as they would in real life, without losing detail in the glare of bright sunlight or in deep shadow."
"The data stream produced by HDR cameras is huge -- equivalent to a CD worth of data per second. To address this issue, GoHDR has produced two products: an encoder which compresses the data to allow it to be transferred to a display, and a media player, which reverses the process and allows the pictures to be viewed with all the glorious lighting detail preserved," said Chalmers.
"We are very excited to be working with SIM2 to display HDR content on the world's first commercial HDR display," says Professor Chalmers. "TV viewers will get an exclusive glimpse at the significant difference that this technology will make to their viewing experience. HDR is coming. At NAB you will be able to see what the future will be like."
Over the past two years GoHDR has had exclusive access to the true HDR video camera, built by German company SpheronVR, and has produced a number of short films to showcase the technology.
This will be the first time the company has been able to demonstrate its work, using SIM2's HDR47E monitor, to a wide audience, outside the laboratory.
The film clips produced by goHDR are also available on
, where they have been specially treated, using a technique called tonemapping, to give an idea of what they would look like on an HDR display.