SEMA To Host 12-Volt Initiative Meeting

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Las Vegas — A meeting of industry members who participated in the 12 Volt Summit on how to raise awareness of car audio, will be held during the SEMA Show here Nov. 5 at a place to be announced, said industry members.

The meeting is expected to determine a budget for the first phase of the industry awareness program recently named the 12 Volt Initiative. The meeting will also present a slate of candidates to serve on a board to lead the Initiative.

The meeting is expected to foster discussion about what milestones towards a campaign to raise awareness of car audio will be announced at International CES in January.

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