Jim Sanduski has joined Sharp Electronics Marketing Company of America (SEMCA), a division of Sharp Electronics Corporation, as strategic product marketing VP, a new position.
Sanduski comes to Sharp from Panasonic Consumer Electronics, where he was sales senior VP.
Sanduski takes over responsibility for product marketing and development for Sharp's entire home entertainment product portfolio.
A new product development team will be formed by Sanduski, and he will lead Sharp's entry into next-generation products in the CE space, according to the company.
He reports to John Herrington, president of SEMCA.
A 20-year veteran of both the CE and IT industries, in addition to Panasonic, Sanduski previously held executive-level sales and product marketing roles at Hewlett-Packard and Samsung.
"I'm very excited to join Sharp at this important juncture," said Sanduski in a statement. "I look forward to helping the company expand its leadership in the large screen LED TV category while building on the company's strength in other CE categories."
Herrington commented, "Jim's experience and expertise in CE marketing makes him a great addition to Sharp's leadership team. We are pleased to have him leading our home entertainment product marketing and development efforts, and we're confident he will help us accelerate our market growth."