Dallas - Samsung Telecommunications America launched a TV and online ad campaign to promote its Samsung Galaxy S II smartphone portfolio and take a few jabs at Apple.
The first jab is the ads' catch phrase, "The Next Big Thing is Already Here," which refers to former Apple CEO Steve Jobs' penchant for saying "Just One More Thing" when making a series of product announcements.
The second jab is the commercials' setting, which is outside a store and depicts long lines of Galaxy S II owners waiting to get inside to buy another leading smartphone. When a Galaxy S II user compares the S II's design, large screen, 4G speeds, apps and content against the phone that's going on sale, other consumers standing in line begin to have second thoughts about the smartphone they're waiting for. The campaign concludes with the message that "the next big thing is already here."
The Samsung ads running today on Facebook at
A 60-second television spot will air during the Thanksgiving Day NFL games on FOX and CBS. The ad will also run on Saturday during televised college football. In addition, 15- and 30-second versions of the commercial will run on major broadcast and cable networks from now until Christmas Day.