Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Rosner’s Celebrates 100th Anniversary


Independent appliance
and CE dealer Rosner’s marks its 100th anniversary
this month.

While surviving for a century is tough enough for
any business, what makes this milestone even more
poignant is that 2010, even with its recessionary
headwinds and ailing Florida housing market, represented
“the best year we have had in a long time,”
said VP and buyer Jeff Rosner.

The single-store operation attributes its success
to “enhancing the customer experience before and
after the sale,” Rosner said, along with offering good
deals on TVs and majaps.

The business also prides itself on being “the TV
and appliance professionals” within the community,
and to that end keeps its sales teams fully trained
and up to date on all product features and benefits,
and works closely with its vendors’ service teams.

Aiding them on the education and marketing
front is its membership in the Nationwide Marketing
Group buying organization. “All of our sales representatives
are required to go online and complete
Nationwide’s sales training,” Rosner noted. “This allows
us to meet the needs of each customer [and] sell more brands and higher-end product lines.”

The company also regularly attends Nationwide’s
biannual Primetime! buying show and conference, including
next month’s in Las Vegas. “The insights you
walk away with are immeasurable,” Rosner said. “You
get so much information on what is actually working
and what isn’t on every aspect of your business just
[by] networking and talking to other dealers.”

Rosner’s began as a Yonkers, N.Y., hardware store
in 1911 and later added appliances. The business
moved to its current location in West Palm Beach
in 1978, where it is run by fourth- generation
Rosner family members.

The company recently renovated its storefront
lobby using a retro-style theme that both celebrates
its anniversary and distinguishes it from
big-box competitors. Adding to the vintage look are
1950s-style Northstar appliances by Elmira Stove
Works and an original 1956 ringer washer.

Despite the new “old” look, the dealer’s commitment
to providing excellent customer service
remains unchanged. Added Rosner, “If you take
care of your customers, your business will take
care of you.”