Tempe, Ariz. - Rockford Fosgate and In-Car Experts (ICE) announced they have expanded their partnership to offer marketing and support tools to more than 150 ICE mobile specialty retailers.
ICE is a buying group for independent car electronics specialty dealers.
"In 2010 we've focused a tremendous amount of resources towards creating excitement in the 12-volt space and driving qualified consumers into our authorized dealer network," Bill Jackson, Rockford president, said in a statement. "The Rockford Fosgate - ICE partnership furthers this commitment to the specialty retailer, through the support of this group which aims to provide valuable marketing tools and resources to its members."
Dan McLeod, Rockford domestic sales director, said its commitment includes quarterly marketing funds, discounts toward dealer demo equipment, and an ICE-specific new dealer kit.