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Rockford, ICE Expand Partnership

Tempe, Ariz. – Rockford
Fosgate and In-Car Experts (ICE) announced they have expanded their partnership
to offer marketing and support tools to more than 150 ICE mobile specialty

ICE is a buying
group for independent car electronics specialty dealers.  

“In 2010 we’ve
focused a tremendous amount of resources towards creating excitement in the 12-volt
space and driving qualified consumers into our authorized dealer network,” Bill
Jackson, Rockford president, said in a statement. “The Rockford Fosgate – ICE
partnership furthers this commitment to the specialty retailer, through the
support of this group which aims to provide valuable marketing tools and
resources to its members.”

Dan McLeod,
Rockford domestic sales director, said its commitment includes quarterly marketing
funds, discounts toward dealer demo equipment, and an ICE-specific new dealer