Report Pegs CE Specialty Retail At $60B

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Dublin, Ireland - A new report from Research and Markets puts CE sell-through at specialty stores at $60 billion, with the 50 largest CE chains generating 80 percent of sales.

The report, "

Consumer Electronics Stores

," suggests that while large retailers enjoy economies of scale in purchasing and marketing, small companies can compete effectively by offering specialized products or superior customer service.

Profitability for CE dealers of all sizes depends on the ability to generate store traffic and repeat business, the report indicates, as well as on effective merchandising. Chief competitors for specialty CE stores include discount stores, warehouse clubs, department stores, Internet and mail-order retailers, and specialty office and computer retailers, the report says.

The market research firm, based here, estimates that the CE specialty retail landscape is comprised of some 27,000 storefronts across the country.

On the product front, computer hardware and software account for about 25 percent of total industry sales; TVs and audio equipment account for about 20 percent each, and phones account for approximately 15 percent, the report shows.

The complete report is available from Research and Markets for $142.


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