Pure's Wi-Fi Radios Ready For August Debut

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San Francisco - Pure Audio will launch its first U.S. products in August with the shipment of three Wi-Fi-equipped-tabletop Internet radios.

The trio will be followed in the fall by a three-piece microsystem with Internet radio and PC audio streaming. Pure is a U.K.-based supplier of tabletop Internet radios and digital radios. The radios can also stream unprotected music from networked PCs.

The products are targeted for sale initially through e-tailers and the company's

online store

, said Charles Bellfield, GM of Pure North America. The company's tabletop products are already available in Europe, Australia and Asia. The company is entering the Canadian, U.S. and Mexican markets this year.

All products are built from components designed with Pure's intellectual property, Bellfield said. All are equipped with RDS-equipped FM tuner, Wi-Fi 802.11 b/g, and ability to connect to Pure's server to stream 15,842 stations and thousands of podcasts in the U.S. Users can select stations by country, language, genre, station name and signal quality. Users can program stations into presets, plus they can program in an unlimited number of favorites via the radio's controls or from a PC browser. Favorites selected by PC are automatically synced to the radio over the Internet.

All models also access rebroadcast programs on demand, Bellfield said, and all can be upgraded in the future to add new functions, access subscription-based music services, and add e-commerce functions. Upgrades are downloaded via Wi-Fi from the Internet or via a mini USB connection to a PC. A mini USB connection is used for plugging in an Ethernet dongle to connect to a wired Ethernet network. Other features common to all include clock-radio functions, 3.5mm aux input and stereo headphone output.

The trio due in August includes the Siesta Flow stereo clock radio at a suggested $139. It has touch-sensitive controls, auto-dimming display, four quick-set alarms, sleep and snooze timers, 4.6-watt RMS output and 16 presets. A standard USB port can charge cellphones and power up USB accessories planned by Pure, including a fan and a reading light.

The Evoke Flow at a suggested $229 is a mono tabletop radio available with separate optional $49.95 stereo speaker. It features a retro design with integrated carry handle, touch-sensitive controls, OLED display, 40 presets and 7-watt RMS output. An optional $59.95 in-chassis ChargePak lithium-ion battery delivers 10-hour battery life for portability.

The Oasis Flow, a mono model ruggedized for outdoor use at a suggested $249, has a lithium-ion battery with 15-hour battery life. It also features weatherproof cast-aluminum chassis, Gore-Tex speaker, OLED display, optional remote, 40 presets, 10 watts of output and optional add-on stereo speaker.

Sometime in the fall, the company plans to ship the top-line three-piece Sirocco 550 Flow microsystem at a suggested $449. The microsystem features CD, FM, iPod/iPhone dock on top, two-way speakers and touch-sensitive controls. It's certified as Made for iPod and Works with iPhone. Other features include MP3/WMA CD playback, 40 presets, 3.5mm aux input, headphone output and remote.,

A fifth model, the elliptical-shaped Sensia, was originally due this year but has been pushed back to next year so the company can focus on further speeding up the processor and expand its Internet content partnerships, such as social networking sites and photo-sharing services. The $349-suggested device features FM, stereo speakers, 5.7-inch color touchscreen, and optional rechargeable battery.

Pure is owned by Imagination Technologies, a developer of radio broadcast technologies, reduced instruction set processors for handheld devices, and multimedia graphics technologies for handheld devices.


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