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Pioneer Adds To Web Site

Long Beach, Calif. – Pioneer Electronics added a section
to its Web site that lets
retailers post photos of car electronics installations.

 Called FitFotos,
the new section gives retailers a means of promoting their installation capabilities
to consumers, said Pioneer.

Many retailers have already posted installation photos on
Pioneer’s private retailer Web site, called MEL, said Ted Cardenas, marketing
director for Pioneer’s mobile business group. 
“FitFotos now allows us to share this content with consumers … to help
them better visualize real-world installations of Pioneer products and get them
in contact with one or more certified installation specialists in their area.”

 Acording to the Consumer
Electronics Association, 69 percent of CE buyers first look online before
making an in-store purchase, Pioneer said.