Petra's Pioneer Event Draws Over 100 Dealers

Publish date:

Edmond, Okla. - Petra Industries, distributor of CE, custom-installation products and mobile audio/video accessories, drew more than 100 dealers to its recent Pioneer Training Event.

Held at Petra's headquarters, here, during the week of Feb. 6, the distributor partnered with Pioneer to host this two-day event, which brought in dealers from the immediate five-state area.

Pioneer's Bob Coyle, district sales manager of the mobile business group, showcased all of Pioneer's 2012 models and provided Petra's dealers with training and selling tips to demonstrate and promote the value of all the models to end-user consumers.

"Petra always represents the 12-volt industry with a level of quality that puts them in a class of their own," said Coyle. "Petra was able to get more than 100 installers, salespeople and principles to come to their headquarters for a ‘Pioneer Only' training. This quality time spent with Petra's dealers is invaluable from Pioneer's point of view."

"Pioneer always does a first-class job for our dealers at these trainings," said Paul Mattes, merchandising director at Petra. "The information, strategy and suggestions they provide are sure to deliver another successful 12-volt season for 2012."

Petra's Pioneer lineup features more than 130 products that include navigation receivers, mobile video A/V receivers, in-dash DVD players, CD head units, amplifiers, subwoofers and enclosures, speakers, component speakers, marine audio speakers and a large selection of mobile accessories. The full lineup can be found at



Related Articles