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Petra’s Pioneer Event Draws Over 100 Dealers

Edmond, Okla. – Petra
Industries, distributor of CE, custom-installation products and mobile
audio/video accessories, drew more than 100 dealers to its recent Pioneer
Training Event.

Held at Petra’s
headquarters, here, during the week of Feb. 6, the distributor partnered with
Pioneer to host this two-day event, which brought in dealers from the immediate
five-state area.

Pioneer’s Bob Coyle, district
sales manager of the mobile business group, showcased all of Pioneer’s 2012
models and provided Petra’s dealers with training and selling tips to
demonstrate and promote the value of all the models to end-user consumers.

“Petra always represents the
12-volt industry with a level of quality that puts them in a class of their
own,” said Coyle. “Petra was able to get more than 100 installers, salespeople
and principles to come to their headquarters for a ‘Pioneer Only’ training.
This quality time spent with Petra’s dealers is invaluable from Pioneer’s point
of view.”

“Pioneer always does
a first-class job for our dealers at these trainings,” said Paul Mattes, merchandising
director at Petra. “The information, strategy and suggestions they provide
are sure to deliver another successful 12-volt season for 2012.”

Petra’s Pioneer lineup
features more than 130 products that include navigation receivers, mobile video
A/V receivers, in-dash DVD players, CD head units, amplifiers, subwoofers and
enclosures, speakers, component speakers, marine audio speakers and a large
selection of mobile accessories. The
full lineup can be found at