Toronto – Rocco Melchione has been appointed president/CEO of the Paradigm, MartinLogan and Anthem brands.
He replaces Tim Valters, who held the position for more than four years.
The parent of the three brands is ShoreView Industries, which owns 100 percent of MartinLogan and more than half of Paradigm Electronics, which includes the Paradigm and Anthem brands. The remaining percentage of Paradigm Electronics is owned by one of the founding partners, Scott Bagby.
Despite the change, the company said it would keep specialty audio retailing “front and center.”
Melchione has more than 20 years’ experience at the senior executive level in global manufacturing and sales, the company said. His experience includes global supply-chain management, process improvement and quality practices,
He also had a leadership role in the expansion of a global division of Panasonic and helped integrate Baldwin Piano into Gibson Guitar Corp. as a Gibson subsidiary, the company added.
Senior management teams for all three brands have begun to report directly to Melchione.