Panasonic To Use Olympics Sponsorship For 3D Promotions

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Secaucus, N.J. - Panasonic said this week that it once again plans to leverage its position as the official audio/video sponsor of the Winter Olympics to market and promote its new technologies, including 3D products.

The company said it will be highly visible at the 2010 Winter Olympics in Vancouver Feb. 12-28, when it plans to host a "Full HD 3D Theater Pavilion" in the David Lam Park.

The showcase is expected to demonstrate new Panasonic 3D products including 3D-ready Blu-ray Disc players and a planned 50-inch 1080p plasma set and home-theater system.

Panasonic will underscore its sponsorship prior to the games by offering an online contest that will award the winner a trip to the games. The company is hosting a special Web site featuring profiles of athletes working to win a place in the games, with an opportunity for enthusiasts to share comments and observations. One of the fan bloggers will win a free Olympics trip.

Panasonic has been contributing to the Olympic Games with its state-of-the-art digital A/V technologies since the Calgary 1988 Olympic Winter Games. The company recently extended its global sponsorship commitment through 2016.

Panasonic is also contributing video-production equipment for the event. Panasonic's DVCPRO HD was selected as the recording format for the 2010 Winter Games. The company will deliver large numbers of broadcasting equipment, such as the P2HD series, a solid-state memory news-gathering system.

All international video signals for the 2010 Winter Games will be produced and distributed in HD format from the International Broadcasting Center (IBC) to rights-holding broadcasters around the world.

In addition, the HD video signals will also be used for the first time for display on the LED large-screen display systems in the competition venues and BC Place Stadium where the Opening and Closing Ceremonies will take place.

Panasonic said the 2010 Winter Games will be the first "HD Olympic Winter Games" with all the Olympic videos to be delivered completely in HD.

At BC Place Stadium in downtown Vancouver, Panasonic will install three LED video screens with a total display area of 243 m2 (approximately 1.4 times the size used in the Torino 2006 Main Stadium).

Panasonic is also installing professional sound systems and plasma display panels.

In addition, Panasonic will provide high-quality, high-sensitivity surveillance camera systems for the indoor and outdoor Olympic facilities, the surrounding areas and highways.


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