Panasonic Opens Olympic 3D Theater Pavilion


Vancouver, British Columbia - On Friday,


will officially open the doors here to its Olympic Pavilion that is showcasing the company's FullHD 3D plasma technology, as part of its official sponsorship of the 2010 Olympic Winter Games.

The Panasonic Olympic Pavilion is housing a Panasonic FullHD 3D Theatre, featuring two 103-inch FullHD 3D displays at LiveCity Yaletown, official celebration site of the 2010 Olympic Winter Games.

Open Feb. 12-28 from 11:00 a.m. to 11:00 p.m. daily, the theaters will screen high-definition, 3D images of the Opening Ceremony and highlights of the 2010 Winter Games, as well as a video of Sarah Brightman performing Panasonic's song, "Shall Be Done".

There is no entrance fee for Panasonic's Olympic Pavilion at the site in David Lam Park.

"This theater is our way of sharing the passion of the 2010 Winter Games with Vancouver residents and visitors from around the world," stated Takumi Kajisha, Panasonic managing executive officer. "Panasonic believes 3D systems will greatly enhance at-home viewing of future Olympic Games, combining the enjoyment of watching the greatest sports event with the stereoscopic images of FullHD 3D."

Panasonic is using the event to promote its forthcoming lines of 3D plasma televisions and Blu-ray Disc players for the home.

"We've successfully moved from black and white, to color, to high-definition television. But immersive, totally realistic 3D imagery has been the final frontier," said Eisuke Tsuyuzaki, Panasonic North America chief technology officer. "With Panasonic's new line of FullHD 3D products, which will be launched in North America this spring, we will conquer that as well."

Panasonic's 3D systems use frame-sequential technology to display images that are alternately reproduced at 60 fps for each eye for a total of 120 fps. These images are viewed alternately through high-precision 3D eyewear with shutters driven in synchronization with the video.

As a result, each eye views a separate 1,920 by 1,080 FullHD clear 3D images with no degradation in quality, the company said.

The company will also introduce this year a twin-lens 3D camera/recorder to support the system.

Highlight videos of 2010 Winter Games screened in the FullHD 3D theater will be produced by the International Olympic Committee.

Meanwhile, Panasonic said the song that is to be sung by Sarah Brightman, "Shall Be Done," was produced to "reach out to the global community with its corporate philosophy and vision."

The lyrics are said to reflect the spirit of Panasonic's "ideas for life" brand platform and will be incorporated in creative across all its marketing channels, including online, advertising and events.


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