Secaucus, N.J. -
said Tuesday it will build on its official HD 3D technology sponsorship status for this year's U.S. Open by kicking off the Panasonic Experience Amazing Sweepstakes.
The sweepstakes, which is currently underway through Aug. 6, will award one U.S. consumer a grand-prize trip for two to the 2011 U.S. Open finals weekend at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York.
The winner will also receive a Panasonic FullHD 3D home entertainment system including a Viera FullHD 3D plasma TV.
Consumers can enter to win the sweepstakes by registering online at
The grand-prize winner will receive a four-day/three night trip for two to New York, tickets to the U.S. Open men's singles semifinals and women's singles final on Sept. 10 and the men's singles final on Sept. 11. The 3D home entertainment system added as part of the prize will include a Viera GT30 50-inch FullHD 3D plasma TV (TC-P50GT30), a Panasonic 3D Blu-ray Disc home theater system (SC-BTT770) and two pairs of Panasonic active-shutter 3D eyewear (TY-EW3D10U).
"For two weeks every year, the sporting world and tennis fans worldwide turn their attention to the courts of the USTA Billie Jean King National Tennis Center in New York for one of the most unique and exciting events in sports, the U.S. Open," said Shiro Kitajima, Panasonic Consumer Electronics president. "As a proud sponsor of the U.S. Open, Panasonic wants to give one lucky consumer the opportunity to experience the excitement of a U.S. Open final in person. And for those that can't be courtside, as a worldwide leader in 3D and high-definition technology, we are proud to create products that can deliver the stunning action of the U.S. Open right into your living room in FullHD 3D and 2D with a picture quality that is truly the next best thing to being there live."
Last year, Panasonic partnered with DirecTV and CBS Sports to deliver the first-ever 3D broadcasts of U.S. Open matches including the men's and women's singles finals.
Panasonic said the sweepstakes is the first of many exciting consumer promotions and initiatives that will be launched by Panasonic surrounding the 2011 U.S. Open.
Other promotions will be announced later.