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Panasonic Kicks Off 3D Avatar BD Promotions

Secaucus, N.J. –
It’s Dec. 1, making it “Avatar” 3D Blu-ray Disc Day for purchasers of Panasonic
Viera FullHD 3D plasma sets, via an exclusive promotion,

reported by TWICE


Panasonic said
James Cameron’s classic will be


with the purchase of 2010 Panasonic Viera 3D FullHD TVs through
participating retailers nationwide beginning today.

The Panasonic 3D
FullHD Ultimate Pack ($400 suggested retail) promotion features two pairs of
rechargeable Panasonic 3D eyewear with the purchase of a Panasonic Viera VT
Series or GT Series FullHD 3D plasma TV. 

The company said
participating dealers will also be offering a Panasonic System Solution Bundle
promotion through Jan. 1, 2011, which offers a Panasonic DMP-BDT100 3D Blu-ray
Disc player ($250) or a $250 instant rebate toward the purchase of a Panasonic
SC-BTT350 3D home theater in a box ($500) with the purchase of a Panasonic
Viera VT- or GT-series FullHD 3D TV.

Both the 3D
Ultimate Pack and System Solution Bundle promotions run simultaneously and
offer the “Avatar” Blu-ray 3D Disc, two pairs of Panasonic 3D eyewear and a
Panasonic 3D Blu-ray Disc Player as a bonus.

Panasonic is also
offering current owners of 2010 Viera FullHD 3D plasma TVs (VT25 series, GT25
series, TC-P50VT20 and TC-46PGT24) who purchased their TVs between March 10 and
Nov. 30 an opportunity to receive a complimentary copy of “Avatar” on Blu-ray
3D Disc via a mail-in request program. 

“As a leader in
FullHD 3D technology, Panasonic is proud to be the exclusive source for the
debut of the blockbuster movie ‘Avatar’ on Blu-ray 3D Disc,” stated Shiro
Kitajima, Panasonic president.  “Panasonic’s
line of Viera FullHD 3D Plasma TVs and Blu-ray 3D Disc players are the best way
to enjoy this stunning movie in crisp, clear FullHD 3D the way the movie’s
creators intended it to be seen.  With
that in mind, Panasonic has created a series of bundle promotions designed to
give consumers the opportunity to bring the immersive world of 3D and ‘Avatar’
in 3D into their homes for the holidays. 
We also wanted to recognize the early adopters who are so critical to
new technologies with our Customer Loyalty Program so they too could enjoy ‘Avatar’
on Blu-ray 3D Disc with our compliments.”

“James Cameron
advanced a new chapter of filmmaking with ‘Avatar,’ and Blu-ray effectively
captured the detail, emotion and nuance of his vision,” stated Mike Dunn, 20th
Century Fox Home Entertainment worldwide president. “Now the stage is set to
launch the immersive 3D experience for the home that’s only possible with
Blu-ray 3D and has to be experienced with ‘Avatar.’ We are pleased to announce
this exclusive arrangement with our partners at Panasonic, especially as they
have a long history of involvement with ‘Avatar’ from its development, during
the theatrical release, the Blu-ray launch and now with ‘Avatar’ on Blu-ray

The new promotions
will also be showcased during the previously announced “Unwrap 3D Tour” going
out to malls in 14 cities over a two-week period, starting today.