OnePlus, the upstart Oppo offshoot that made a splash last year with its debut smartphone, has thrown down the mobile gauntlet, again.
The Chinese vendor, which developed a rabid fan base around its high-end specs, disruptive pricing and guerilla marketing, offered 50 free OnePlus 2 phones, its step-up sophomore model, in exchange for Samsung’s latest flagships.
Its #TakeTheEdgeOff trade-in promotion, which ended last week, reinforced the company’s claim of “flagship killer,” and improved upon last year’s “Smash the Past” contest in which fans were invited to record the creative destruction of their tier-one phones.
This time, One- Plus donated the used Galaxy S6 and Note 5 models it received to Hope Phones, which recycles handsets to fund healthcare programs in Africa, Asia and Latin America.
“We’re confident that we’ve created one of the most fantastic smartphones on the market today,” the company boasted. “So confident that we’re willing to put our money where our mouths are.”
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