Phoenix — OmniMount reported it has reached a merchandising agreement with the Nationwide Marketing Group.
Under the agreement, OmniMount will have access to about 2,900 retail members of Nationwide Marketing Group that collectively operate more than 8,000 stores.
“This is truly a win-win for everyone involved,” said Dan Halaburda, OmniMount’s national sales director for e-commerce and special markets, in a release. “Smaller merchants will have access to the pricing power of a large organization, while OmniMount will be reaching and supporting more dealers more efficiently than we could have before.”
Under the program, Nationwide’s member retailers are able to place orders for OmniMount products through the Direct Plus program. Nationwide handles billing and invoicing, and in some cases financing, while OmniMount ships the product directly to the merchant. Overall, the new partnership potentially adds thousands of new retail outlets to OmniMount’s vast network of dealers.
OmniMount plans to increasing sales to members by working closely with the Nationwide headquarters’ marketing staff in communicating the features and benefits of OmniMount’s products, said the company.