Olympus Adds Digicam Trio

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Center Valley, Pa. -


unveiled Tuesday three compact point-and-shoot cameras covering a wide swath of feature sets at value-targeted price points.


The camera models include the VG-100 ($90 suggested retail), VR-320 ($200) and SZ-10 ($250). The VG-100 ships this month, while the latter two will arrive at retail in March.

The highlight of the trio is the Olympus SZ-10, featuring 14-megapixel resolution, an 18x (28-504mm equivalent) optical zoom lens, and a 3-inch 460K-dot LCD. The SZ-10 will also capture HD video in 720p resolution.

The camera also offers a compact size for a so-called super-zoom camera, at a measurement of 1.5 inches thick.

The camera includes a range of Magic Art Filters for stills and videos, including Pop Art, which saturates colors for a 60's pop art feel; Pin Hole, which reduces peripheral brightness for a pin hole effect; Fish-Eye; Soft Focus; Drawing, which turns images into a sketch outline; Watercolor, which makes images take on a watercolor paintings look; Sparkle, adds twinkling highlights to images; and Punk, which produces two-tone images.

The camera also features a 3D mode that allows capturing 3D images using a pan and sweep shooting technique. The 3D data is processed in-camera into an MPO file, standard 3D format for display on 3D televisions.

The SZ-10 also offers Eye-Fi SD card (sold separately) wireless connectivity compatibility.

The VR-320 has 14-megapixel resolution, a 3-inch LCD and will capture 720p HD video, but the optical-zoom range steps down to a 12.5x focal range.

It also has the same assortment of Magic Art Filters as the SZ-10 and adds dual image stabilization (mechanical sensor-shift and digital), face detection (up to eight faces) for easier group shots, AF Tracking, Intelligent Auto and an in-camera help guide.

The Olympus VG-110 is a basic 12-megapixel model with a 4x optical zoom, a 2.7-inch LCD and VGA-quality video capture.


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