Port Washington, N.Y. - The NPD Group today announced that it has signed an agreement to acquire In-Stat, the research company focused on the mobile and digital entertainment industries.
"In-Stat offers reports and advisory services that help its clients understand and identify opportunities in the world of mobile phones, connected devices, and digital entertainment," NPD said in a statement. "Its clients include technology vendors, equipment manufacturers, service providers and media companies. By offering information on the market ecosystem, including forecasting and analysis, In-Stat also complements NPD's existing consumer and retail sales tracking services for the technology and entertainment industries."
Tim Bush, general manager of The NPD Group's analyst services, into which In-Stat will report, commented, "In-Stat will be a strategic addition to the NPD family of analyst businesses. By combining information and services from DisplaySearch and In-Stat, we will be able to offer the industry a complete view of the digital world, including analysis of how digital content is affecting the evolving hardware market."
Mark Kirstein, CEO of In-Stat, added, "We are delighted to become a part of The NPD Group family. As part of The NPD Group's analyst services we will be better able to serve our clients on a global basis, as well as leverage NPD's complementary market information and scale."
NPD also owns DisplaySearch, an analyst services and consulting firm for the flat panel display market.