Melville, N.Y. – Nikon said as the official camera sponsor of the 2009 MTV Movie Awards this Saturday, it will back a number of programs, including a 30-minute televised special, "MTV Movie Awards Confidential presented by Nikon."
The company will also support the 2009 MTV Movie Awards red carpet pre-show and exclusive online contentNikon communications senior manager. "Being at the forefront of digital cameras, Nikon is excited to have its stylish line of Nikon COOLPIX cameras among today’s biggest style influencers and our d-SLRs in the Fashion 360, Powered by Nikon. Viewers at home will love their exclusive look at the red carpet, the biggest celebrities and entertainment moments of the last year."
This year’s MTV Movie Awards, which will be presented on MTV May 30 at 8p.m. followed by an encore on MTV2 at 8:30p, will also feature a matrix-like freeze frame of stars on the red carpet, captured by "MTV’s Fashion 360, Powered by Nikon."
"As the official camera sponsor for the MTV Movie Awards, Nikon and MTV combine the coolest in entertainment, fashion and digital imaging to bring viewers the most exciting moments on the red carpet and first-time-ever behind-the-scenes of the 2009 MTV Movie Awards," said Lisa Baxt,
The Fashion 360, Powered by Nikon, will synch 50 Nikon D700 digital SLR cameras to capture celebrities in a visual "surround sound," providing a 360-degree perspective. Many of the Fashion 360, Powered by Nikon images will appear throughout the broadcast and online.