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NEW Taps Social Media

NEW, a leading provider of extended-service contracts and product support, has launched a series of online forums where consumers can find shopping tips and troubleshooting advice on popular CE products.

The social media efforts include Shopper Savvy (, a consumer-focused advice blog offering holiday shopping tips, retail and industry trends, and product care and troubleshooting suggestions for products that receive the most calls by NEW’s customer-care team.

The company has also added a consumer section to its recently revamped corporate Web site at, which features shopping advice, facts about service contracts and manufacturer warranties, and other helpful information.

Earlier this fall, NEW established several Facebook fan pages to enhance communications with consumers, employees, the industry and the general public, along with corresponding Twitter accounts. In addition to providing educational information about the evolution of extended-service contracts, the tools will provide online readers and buyers with helpful shopping tips and troubleshooting advice for the most popular CE and appliance products.

“We understand that consumers want to save money, need information fast and don’t want their daily routines interrupted,” said NEW marketing director Jamie Breneman, who also contributes to the Savvy Shopper blog. “And after 26 years of working with the world’s leading retailers to help millions of their customers with product repair, replacement, and product support, we have some valuable insight to share with consumers, and these tools will help us directly educate them in new ways.”