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NetStreams Goes Direct

Salt Lake City –


, the
supplier of IP-based A/V-distribution systems, is dropping two-step distribution
to focus on direct sales to installers, the company announced.

The NetStreams
company was


late last
year by IP-based audio-conferencing system supplier


, which
said it is making the distribution change to shorten “the lines of
communication for pre- and post-sales support,” streamline product fulfillment,
and strengthen business relationships with dealers.

As part of
the new direction, NetStreams has already recruited a nationwide group in
independent reps and established an internal technical sales team to help
dealers with pre-sale and post-sale technical support, product education,
system quotes and on-site service. NetStreams also said it redesigned its
dealer training program.

“We have
some very compelling products coming,” said sales VP Buzz Goddard. “Having the
NetStreams sales and support team tightly connected with the integrators will
maximize their ability to effectively bring NetStreams solutions to the end

traded ClearOne paid around $2 million in cash and assumed around $2 million of
long-term debt held by privately held NetStreams.