Ridgefield Park, N.J. — Samsung Electronics America, Sears, Roebuck and Co. and CBS Television have renewed and expanded their partnership to present CBS college football in HDTV for the second consecutive season.
This year the football broadcasts will expand from 12 to 15 games, and, for the first time, two regular-season college basketball games will be added to the lineup, the companies said.
Samsung also sponsors portions of CBS’ primetime HDTV program lineup.
Samsung and Sears have also partnered to produce the ‘HDTV Game Day’ promotion in which Sears’ full- line stores across the U.S. will show a game each week during the regular season on a Samsung HDTV.
The HDTV college broadcasts kick off on Sept. 7 with Miami vs. Florida and culminate on December 21 with a basketball showdown between UCLA and Kansas.
In between, weekly broadcasts of CBS’ college football coverage will air in HDTV. Other marquee football games include Florida vs. Tennessee on Sept. 21; Miami vs. Tennessee on Nov. 9; the SEC Championship game from the Georgia Dome on Dec. 7 and the Florida vs. Maryland basketball game on Dec. 14.
This season CBS will add HDTV slow motion instant replay to its sports broadcasts.
The in-store Sears broadcasts will be possible via satellite broadcasters EchoStar who will provide CBS’s HDTV signal exclusively to a Samsung HDTV television in every Sears store.