Hamburg, Germany -
launched the industry's first on-board navigation app for Windows Phone 7 smartphones in the U.S.
The app, designed for the Windows Phone 7.5 (Mango) version of the OS, is available in the Windows Marketplace at an introductory price of $29.99 through Nov. 15, after which the price goes up to $49.99. The app features spoken turn-by-turn directions, visual lane guidance, live traffic information, and rerouting.
The Windows Phone app joins the company's on-board
Because the app is an on-board app instead of a cloud-based app, Navteq maps and routing algorithms are installed in smartphone memory, enabling navigation without the need to connect to a cellular network.
Features include Reality View Pro, which displays photo-realistic views of actual highway/interstate signs, exits, and lane-guide markers. Lane Assistant Pro prepares drivers for upcoming exits or turns with a lane map. The app also features real-time traffic from Inrix, enabling the app to calculate an alternative route to avoid congestion.
The app's Reality Scanner feature uses augmented reality to identify a nearby point of interest while the user is on foot. Users point the smartphone in any direction to see points-of-interest icons appear directly onto a live camera view.
The Navigon Shortcut feature lets users save any address as a home-screen shortcut to start navigating with only one click. A Speed Assistant feature alerts drivers when they exceed the speed limit s and notifies them of speed and red-light cameras.
Other features include Google Local Search, one-tap access to help users find emergency locations such as hospitals and police stations, and ability to select a destination from the phone's contact list.