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Navigon Adds On-Board Windows Phone 7 Nav App

Germany –


launched the industry’s first on-board navigation app for Windows
Phone 7 smartphones in the U.S.

app, designed for the Windows Phone 7.5 (Mango) version of the OS, is available
in the Windows Marketplace at an introductory price of $29.99 through Nov. 15,
after which the price goes up to $49.99. The app features spoken turn-by-turn directions,
visual lane guidance, live traffic information, and rerouting.

 The Windows Phone app joins the company’s

apps for the Apple iOS and Android smartphone platforms


 Because the app is an on-board app instead of
a cloud-based app, Navteq maps and routing algorithms are installed in
smartphone memory, enabling navigation without the need to connect to a
cellular network.

include Reality View Pro, which displays photo-realistic views of actual
highway/interstate signs, exits, and lane-guide markers. Lane Assistant Pro
prepares drivers for upcoming exits or turns with a lane map. The app also
features real-time traffic from Inrix, enabling the app to calculate an alternative
route to avoid congestion.

 The app’s Reality Scanner feature uses
augmented reality to identify a nearby point of interest while the user is on
foot. Users point the smartphone in any direction to see points-of-interest icons
appear directly onto a live camera view.

 The Navigon Shortcut feature lets users save
any address as a home-screen shortcut to start navigating with only one click.
A Speed Assistant feature alerts drivers when they exceed the speed limit s and
notifies them of speed and red-light cameras.

 Other features include Google Local Search,
one-tap access to help users find emergency locations such as hospitals and
police stations, and ability to select a destination from the phone’s contact