Boston – The Nationwide Marketing Group has kicked off a partnership with Promoboxx to provide digital marketing technology and dealer support to its membership.
The independent dealer group is leveraging Promoboxx’s retailer marketing platform to allow members to easily activate content, localize messaging and promote it across digital channels like Facebook, Twitter, websites and email.
Nationwide said the partnership was formed as it searched for easy-to-use digital marketing tools for its “Just Say Yes” campaign. The effort seeks to provide compelling, turn-key digital services that will induce traditional dealers to “just say yes” to online marketing, and to share best practices for running digital campaigns.
Said Nationwide member services senior VP Frank Sandtner, “Not only does Promoboxx already successfully support brands like Electrolux and [GE] and their independent retailer networks, but they also share our unique approach: help make your dealers better marketers and thus, better business people.”
The partnership kicked off earlier this month with manufacturers supplying dealers with ways to promote their co-branded online marketing materials.
“We’re excited to be partnering with Nationwide Marketing Group in their efforts to help educate independent dealers on becoming better digital marketers,” said Promoboxx co-founder and client services senior VP Sonciary Honnoll. “Promoboxx believes in doing what’s best for retailers and this partnership complements our mission.”
The Nationwide/Promoboxx “Just Say Yes” campaign will run throughout 2014.
