Phoenix – MTX Audio will go to International CES to unveil a new business strategy said by president Loyd Ivey to represent “a fundamental change in the way MTX delivers products to its customers.”
Ivey said, “Despite major shifts in the mobile audio market, many in the industry are clinging to antiquated business models that make it impossible to compete,” he contended.
“MTX Audio has designed a smarter, new way of doing business, removing costs and links out of the supply chain.”
The company will focus on specialty audio dealers who will be able to “have less inventory on hand, lower overheads, and make more money,” Ivey said.
Details will be released at the show.
MTX Audio markets car, marine, home, and street audio products.