Mitsubishi U.S. Ops Reveal New Name, Portfolio


 Irvine, Calif. - Mitsubishi Electric said Tuesday that it will launch June 1, 2011 its newly refocused U.S. video display business called

Mitsubishi Electric Visual Solutions America


The restructured entity will carry a portfolio of video display products and photo printers for the commercial and home theater markets including: 3D and 2D home theater front projectors, data wall display systems, projectors, LCD digital signage monitors, and professional industrial and photo printers.

The new company will also manufacture and sell large-screen 3D DLP Home Cinema (rear projection) televisions and large-screen 3D LaserVue televisions in sizes 73 inches and above for the consumer marketplace. Those products previously had been carried by the former Mitsubishi Digital Electronics America unit.

As announced previously, Mitsubishi Electric has withdrawn from the 65-inch and smaller categories of consumer television products in North America.

In the process, Mitsubishi Electric Visual Solutions America is acquiring certain manufacturing, sales and marketing activities of Mitsubishi Digital Electronics America. It also plans to expand sales within North America with a business strategy that specializes in a wide range of large-screen visual solution products.

"The demand for information display equipment continues to grow beyond just pictures and images," stated Yasushi Moriyama, Mitsubishi Electric Visual Solutions America president and CEO. "There is a significant benefit in being able to present more information on a large display of any kind. We are very excited about using our experience to create a large-screen visual solutions company. This is a great opportunity to strengthen our commitment to the brand, our high-quality products and strong customer service, pre-and-post sales."

Mitsubishi Electric Visual Solutions America's manufacturing facility in Mexicali, Mexico will continue to manufacture DLP and laser-based televisions.

The new company's customer service group will provide support and service to new and existing customers.

Mitsubishi Electric Visual Solutions America will operate as the U.S. subsidiary of Mitsubishi Electric Corporation of Tokyo.


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