Irvine, Calif. -
unveiled Tuesday its PR for Partners Program, offering dealers free public relations services from its agency, Lionheart Communications.
"We understand that many of our dealers may not have dedicated public relations functions in their marketing departments, so we're offering the services of our public relations representative, Nancy Napurski of Lionheart Communications, free of charge," said James Chan, MEVSA marketing VP.
Lionheart Communications will help dealers with media outreach and other public relations services related to their Mitsubishi success stories as well as act as an adjunct to internal public relations and marketing teams, the company said.
Outreach can include local and national media in audio/visual, education and digital signage, as well as home-theater publications, blogs and associations, among others.
Lionheart can also assist with other Mitsubishi-related marketing activities, including strategic counsel, application story development, and press release creation and distribution.
"As a part of our marketing team for over 10 years, Nancy is a valuable asset to Mitsubishi Electric," said Chan. "She has excellent relationships with editors, reviewers, writers and reporters [and] that is a benefit to us as well as our dealers."