Irvine, Calif. –
unveiled Tuesday its PR for
Partners Program, offering dealers free public relations services from its
agency, Lionheart Communications.
“We understand that many of our dealers may not have dedicated
public relations functions in their marketing departments, so we’re offering
the services of our public relations representative, Nancy Napurski of Lionheart
Communications, free of charge,” said James Chan, MEVSA marketing VP.
Lionheart Communications will help dealers with media outreach
and other public relations services related to their Mitsubishi success stories
as well as act as an adjunct to internal public relations and marketing teams,
the company said.
Outreach can include local and national media in audio/visual,
education and digital signage, as well as home-theater publications, blogs and
associations, among others.
Lionheart can also assist with other Mitsubishi-related marketing
activities, including strategic counsel, application story development, and
press release creation and distribution.
“As a part of our marketing team for over 10 years, Nancy is a
valuable asset to Mitsubishi Electric,” said Chan. “She has excellent
relationships with editors, reviewers, writers and reporters [and] that is a
benefit to us as well as our dealers.”