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Less Power Drain for New PowerShot

Lake Success, N.Y. — Canon is claiming its latest PowerShot digital camera will live up to its namesake by consuming less power than its predecessor for an equal number of shots.

The 3.2-megapixel PowerShot A510 was introduced Jan. 20 and will replace the A75. The camera can take 300 photos with the LCD on, using a pair of AA batteries. Canon cited improved circuit and component design for the reduction in power drain; previous models relied on four AA batteries for a similar performance.

The A510 ships this month for an estimated street price of $199.99.

The model sports a 4x optical zoom, 1.8-inch LCD, uses SD memory (16MB included), and weighs in 10 percent lighter and 13 percent smaller than its predecessor, Canon said.

The A510 offers a nine-point AiAF autofocus system, Canon’s print/share button for one touch operation, and 13 shooting modes with two new settings: night snapshot and kids & pets. The camera can also take three minute movie clips.

Canon also redesigned the unit’s exterior, with a new grip and control layout.

The camera is compatible with optional lens accessories including wide-angle adapter (WC-DC52), telephoto adapter (TC-DC52A) and close-up lenses (52mm Close-up Lens 250D). The WP-DC60 waterproof case can house the A510 for shooting in up to 130 feet of water.