New York - An estimated 23 million procrastinators plan to hit retail stores on Christmas Eve, giving the brick-and-mortar channel a much-welcomed boost.
According to a consumer tracking study by the International Council of Shopping Centers (ICSC) and Goldman Sachs, 15 percent of shoppers ages 16 and older will be out on Dec. 24
, completing their holiday gift lists.
"Brick-and-mortar retailers will be buzzing with activity on Christmas Eve," which is well past the cut-off for online holiday deliveries, observed ICSC president/CEO Michael Kercheval.
While sales at physical stores still dwarf online volume, e-tail gains have far outpaced brick-and-mortar growth this holiday season.
Post-Christmas shopping is also expected to be busy, the survey showed, with 47 percent of consumers expecting to shop sometime during the work week between Christmas and New Year's Day.