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Last-Minute Shoppers Could Help Carry Christmas

New York – An estimated
23 million procrastinators plan to hit retail stores on Christmas Eve, giving
the brick-and-mortar channel a much-welcomed boost.

According to a consumer
tracking study by the International Council of Shopping Centers (ICSC) and
Goldman Sachs, 15 percent of shoppers ages 16 and older will be out on Dec. 24


completing their holiday gift lists.

retailers will be buzzing with activity on Christmas Eve,” which is well past
the cut-off for online holiday deliveries, observed ICSC president/CEO Michael

While sales at physical
stores still dwarf online volume, e-tail gains have far outpaced
brick-and-mortar growth this holiday season.

Post-Christmas shopping
is also expected to be busy, the survey showed, with 47 percent of consumers
expecting to shop sometime during the work week between Christmas and New
Year’s Day.