Rochester, N.Y. — Martha Stewart’s Omnimedia now includes photography, thanks to a new partnership announced earlier this week.
Under the multiyear exclusive deal, Martha Stewart Living Omnimedia will develop a line of Martha Stewart-branded photo products sold through Kodak’s EasyShare Gallery Web site.
The new Martha Stewart products will debut in September and consist of holiday-themed cards, calendars, hang tags and photo books. Additional products and new categories will go online at the end of the year and into 2007.
Eventually, Stewart will design photo oriented products for various holidays, weddings, invitations, thank you notes, baby announcements and what was dubbed the “emerging” photo categories of food and gardening.