Rochester, N.Y. – Eastman Kodak
continued its “price of ink stinks” marketing strategy Tuesday by unveiling two
new all-in-one inkjet printer/copier/scanners that accept cartridges said to enable
the “lowest total ink-replacement cost” in the industry.
The Kodak ESP 3250 ($130) and ESP 5250 ($170) all-in-one (AIO)
printers join Kodak’s expanding printer line that produces what Kodak calls
“vivid color documents and Kodak lab-quality photos.”
The ink-replacement cost using the printers, based on average
use, will save approximately $110 a year compared with other leading consumer
inkjet printers, Kodak claims.
The Kodacolor Technology is a combination of four key elements:
pigment-based inks, micro-porous photo papers, color and image science, and a
Micro-Electro-Mechanical-Systems (MEMS) print head, Kodak said.
Black cartridges retail for a $10 suggested retail, and a
five-ink color cartridge retails for $15.
“The introduction of the new Kodak ESP 3250 and ESP 5250 AiO
models delivers on Kodak’s commitment to bring consumers affordable,
first-class printing solutions,” said Randy Brody, Kodak worldwide
consumer inkjet systems marketing VP. “With our line of innovative and
intuitive printers, Kodak is committed to providing high-quality, in-home
printing with fairly priced ink so that consumers can print what they want,
when they want, without fear of the ink replacement cost.”
Both models are said to be designed for ease of use and to
produce prints that last a lifetime and boast “the highest in water and stain
Both list print speeds of up to 30 ppm in black and 29 ppm in color
and feature improved paper handling with intelligent paper tray systems that
automatically adjust settings based on paper type and size to reduce printing
Both models include color LCD display screens and memory card
slots, enabling photo printing without a computer.
The ESP 3250 AIO printer features a 1.5-inch color LCD, and
The ESP 5250 AIO printer offers built-Wi-Fi networking, a 2.4-inch
color LCD and multi-memory-card compatibility.