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Klipsch Readies Speakers, Promotions


Klipsch is preparing May shipments
of the first speakers in its new Gallery series
and readying a promotional program that includes
the brand’s first live-music sponsorship in years.

The brand also plans promote itself products in
conjunction with the World Series of Poker.

In live-music sponsorships, Klipsch will sponsor
multiple concerts at multiple live-music venues
managed by Live Nation around the country,
said Klipsch Group marketing director Jill Escol.
To date, Klipsch has agreements for two Live Nation
venues in New York City and two in Miami. The
Klipsch name will appear on tickets and posters
and in Live Nation commercials, she said.

Among plans to celebrate its 65th anniversary,
Klipsch is developing contests in which consumers
win tickets to its sponsored Live Nation concerts.
Separately, the brand will place ads on multiple
poker-playing web sites as part of its World Series
of Poker tie-in. In addition, Klipsch signs will appear
on the telecasts of the World Series competitions
that culminate in a final competition round in

To launch the Gallery speaker series, marking the
brand’s entry into slim speakers suitable for use with
flat-panel TVs, Klipsch will promote heavily to dealers,
create sell-in promotions, and promote to consumers,
who will be reached through on-line, socialmedia
and guerilla-marketing campaigns, she said.

The Gallery series of slim speakers consists of
four passive models and one iPod/iPhone-docking
speaker system with Apple AirPlay technology.
All feature the brand’s proprietary Tractrix Horn
technology to deliver extended high-frequency response
and constant directivity for what Klipsch
called “a live soundstage experience.” All are also
promoted as delivering deep bass and wide dynamic
range unlike similarly sized competitors.

The four passive models, shipping in May, are
the G-12 at a suggested $199 each, G-16 at $299
each, G-28 at $499 each, and $699 G-42 threechannel
soundbar. The former three can be used as
a left, center, right or surround speaker and placed
horizontally or vertically. The G-42 is a horizontal-
Klipsch will sponsor multiple
concerts at multiple
live-music venues
managed by Live Nation
around the country — Jill
Escol, Klipsch Group
only three-channel model. They ship in May/June,
the company said.

The powered AirPlay speaker, comes with included
tethered dock and is rated at 50 watts. It’s
due in the fall at a suggested $599. The brand
originally planned three AirPlay speaker systems,
all show at January’s CES.

To go with Klipsch’s Galley speakers and other
speakers, Klipsch Group also announced fall shipments
of the $129-suggested the WA-2 wireless
subwoofer kit, which is designed for use with select
subwoofers bearing any of the group’s speaker

The WA-2 kit, originally targeted for spring shipment,
consists of a transmitter/receiver pair whose
receiver plugs into the WA-2 port in five Klipsch
subwoofers, two Energy subs, two Mirage models,
and a Jamo model.

The company emphasized that the kit could be
used to wirelessly add subwoofers to rooms already
equipped with in-wall and in-ceiling speakers.
Up to six or more wireless subs can be supported
in a house.

In other Klipsch Group plans, the company said
it is developing powered speakers under the Jamo
and Energy brands. The Energy brand will be expanded
to include a powered soundbar, Wi-Fi and
Bluetooth-equipped active speakers, and active
component speakers. Some will be available later
this year, and others will be available in 2012. Details
were unavailable.

Under the Jamo brand, powered 2.1 speaker systems
for home theaters and PCs are in the works.
Details were unavailable.