Long Beach, Calif.
– Kenwood and Garmin teamed up for a four-month rebate program for consumers
who purchase one of three Kenwood in-dash A/V head units with built-in Garmin
Rebates range from $100 for the
purchase of the $1,500-suggested DNX7160 and the $1,200 DNX6960 to $150 for the
purchase of the $2,000 DNX9960. The program runs from May 1 to Aug. 31.
The program is “designed to ease the step from a bare bones
in-dash model or portable GPS unit into a full-featured premium
navigation/entertainment system,” said Dave Hoag, sales director for Kenwood’s
consumer electronics sector. Compared to those products, Hoag said, the Kenwood
products offer “premium displays, enhanced iPod, USB and Bluetooth
connectivity, high performance audio/video capabilities and the latest
navigation technology from Garmin, built-in.”
A dealer merchandising kit includes such in-store materials such
as a countertop display containing rebate coupons, product “danglers” attached
to qualifying products, a ceiling-hanging mobile and a poster announcing
promotion details. The company is also offering banner ads for online promotion
and a Web link to a dedicated section of the Kenwood USA Web site for consumers
to download rebate coupons.