El Segundo, Calif. -
said Thursday it will launch its NFL Sunday Ticket service on
, starting next Sunday.
The airline said it is starting off by giving passengers the opportunity to watch the live broadcast of the New York Jets vs. The Buffalo Bills football game via DirecTV's exclusive sports package. Both teams are sponsored by JetBlue Airways.
JetBlue will make up to 14 Sunday Ticket games every week part of its free, live programming lineup throughout the regular NFL season.
"From the sofa to the seatback, NFL fans can enjoy DirecTV's NFL Sunday Ticket just about anywhere," said Alex Kaplan, DireTV sports marketing senior director. "It's a great way to satisfy those die-hard NFL fans who have to travel on Sunday and miss their game. Now fans can watch every minute, of every game, every Sunday, whether they're at home, in a sports bar, watching on their cell phone or iPad, or cruising at 35,000 feet."
"JetBlue is New York's fan favorite and largest domestic airline at John F. Kennedy International Airport and we look forward to welcoming even more football fans onboard during the â€˜Sunday Funday' season," said JetBlue Airways product development manager Don Uselmann. "Our customers can stretch out their legs with our bonus legroom, where they'll never have to miss their favorite team with up to 14 free, live games on DirecTV's NFL Sunday Ticket on personal seatback screens, including all of the pre-and post-game action. For those customers who aren't football fans, we'll continue to provide a variety of other live channels for free."
JetBlue has been offering 36 channels of DirecTV programming since 2000.
From Oct. 3, 2010, to Jan. 2, 2011, select channels will be replaced by the Sunday Ticket presentations on Sundays between 12:00 to 8:00 p.m.