Stamford, Conn. - Jennifer Lopez will star in a global brand campaign to promote the Harman Kardon audio brand.
For the "Beautiful Sound" campaign, Harman Kardon parent Harman International today launched a European TV commercial, which is also available for viewing
. The campaign rolls out to the U.S. and Asia early next year.
The agreement with Lopez follows the launch earlier this year of the "Hear the Truth" brand campaign for the JBL audio brand, also a Harman brand. The campaign's ads feature Maroon 5 and international superstar AR Rahman. Additional artist agreements will be announced in 2012.
"We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's Beautiful Sound message," said Dinesh C. Paliwal, Harman International's chairman, president and CEO. "She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances." The Harman Kardon name, he added, "is synonymous with incredible sound and attractive design."
In the first Harman Kardon ad, directed by filmmaker Martin Campbell, Lopez introduces the Harman Kardon BDS audio/video home entertainment system, a home theater in a box system with A/V receiver/3D Blu-ray player.