Ingram Picks Up Ogio Case Line - Twice

Ingram Picks Up Ogio Case Line

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Salt Lake City - Cases and bags supplier Ogio announced a partnership with national distributor Ingram Micro's consumer electronics division (IMCE) to help extend the reach of the brand's business collections to the CE retail channel.

IMCE has begun distributing new

2011 Ogio backpack models

and will be expanding its assortment next spring to include travel and mobile business cases.

"The consumer electronics retail market is a very fragmented channel that lends itself well to multi-lined distributors," said Dan Jelinek, Ogio's global VP of strategic development. "This partnership will allow Ingram Micro to leverage inventory positions over an extensive customer base and provide merchandise to buyers quickly and efficiently, and supply various quantities to cater to all types of customers."

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