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HSNi’s CFO Schmeling Adds COO Title

St. Petersburg, Fla.- HSNi, the interactive multichannel retailer has named Judy Schmeling chief operating officer, effective immediately, and continues as chief financial officer.

Schmeling has served as HSNi’s executive VP and chief financial officer since 2001.

In her new role, she will be responsible for supply chain operations and customer care functions in addition to providing ongoing leadership for finance and information technology. These four areas are now company-wide operations spanning HSN and the Cornerstone portfolio of home and lifestyle brands.

“Judy is a world-class leader and the consummate professional, and she has been my partner in transforming HSNi and driving growth across all our businesses,” said Mindy Grossman, CEO of HSNi.

Schmeling will be responsible for support in information technology, logistics and supply chain operations, customer care and facilities for HSN and Cornerstone, in addition to managing all finance-related activities. She will continue to be based at the company’s headquarters, here.

“With this new structure, HSNi is better positioned than ever to capitalize on our strong brands and reshape the landscape of commerce,” Ms. Schmeling. “I’m excited about the opportunity to fully leverage technology, supply chain operations and customer service across all of HSNi.”

Schmeling joined the company in 1994 as director of investor Relations and Treasury.

HSNi also announced the promotion of two senior finance executives, Michael J. Attinella and Patrick Vonderhaar, both reporting to Schmeling.

Attinella was appointed chief financial officer of HSN and chief accounting officer of HSNi. He joined HSN in 2001 and most recently served as senior VP, chief accounting officer and corporate controller of HSNi.

Vonderhaar was elevated from VP and corporate controller to chief financial officer for Cornerstone Brands.

In addition, Rob Solomon has been appointed executive VP of customer care & operations administration, HSNi, and Bob Monti as executive VP, supply chain & logistics, HSNi, both reporting to Schmeling.