Stamford, Conn. — Harman International has refreshed its corporate brand, unveiling a new logo and new division names.
The company said the new logo “represents the company’s mission to enable seamless, connected lifestyles for the home, car, stage and enterprise through its leading audio products, infotainment systems, software and connected services.”
In conjunction with the launch of its new logo, Harman has introduced the new tagline “Expect Brilliance,” which is said to represent “the company’s elevation beyond award-winning audio and automotive supplier, to a complete technology provider for seamless living.”
To better reflect the evolution of the business Harman has updated its division names. The infotainment division will now be known as connected car; professional becomes professional solutions; lifestyle becomes lifestyle audio; and the company’s Redbend, Symphony Teleca and Harman automotive services are now within a fourth division, known as connected services.
“The evolution of our brand identity showcases Harman as a powerful, proven and progressive technology company at the center of a connected and ever-changing world,” said Dinesh Paliwal, chairman, president and CEO. “Our products and services are engineering the connections between people and all of the life experiences that surround them. The reinvention of our logo symbolizes the ever-evolving spirit of our company and our commitment to innovating brilliant solutions that truly integrate our connected lifestyle.”
Harman has been in business almost 70 years.